The Startup Creator's Overview to Strategic Advertising And Marketing That Drives DevelopmentAre you a startup founder battling to obtain traction for your new item or company? Do you have an outstanding modern technology however are puzzled why individuals aren't depressing your door to buy it? If this sounds acquainted, you need to focus on strat
B2B Marketing for the Buyer’s Journey - Virtual CMO Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
How To Change Marketing From A Cost Center To A Business Engine - Mark Donnigan - Virtual CMO}
Knowing the Community Is Everything: Advice for Working With a CMORooted in Revenue PodcastHiring a CMO has to do with more than snagging a superstar online marketer from a big-name business. Trust, ecosystem knowledge, and collaboration are likewise necessary. On an episode of the Rooted in Earnings podcast, I go over why many business stumble in